MAC MASTERS IS BACK - AND THIS TIME, IT'S NEXT-LEVEL
We're on the hunt for the top 5 standout artists from across the region - with one ultimate a master taking the crown. Expect game-changing challenges, career-exposure opportunities, and unmissable prizes.
Are you ready to become our 2025 MAC Master?
Formerly known as MACnificent 7, the globally reknown, legendary competition returns this July with a new name, a new format, and a whole new standard of excellence. MAC Masters 2025 is a celebration of the incredible artistry that sets MAC UK & Ireland apart. This is your chance to step into the spotlight and show the world the talent, creativity, and innovation that make our artists truly iconic.
WEEK 1: SUBCULTURAL REVIVAL
26th June - 3rd July
Research a past U.K. subculture- anything from the 1950s to the noughties- create a modernised makeup in an editorial style piece of imagery.
Week 1 winner is Courteney Dunn
“I was blown away by the craft and storytelling in all the entries for this assignment but loved this in particular for its mix of intricacy and rawness and the mash-up of punk and graffiti aesthetics. The sheer attention to detail is incredible.” - Terry Barber
WEEK 2: MYTHICAL COUTURE CREATURES
3rd - 10th July
Think Grimms tales in their glam era. Vogue meets mythology. The Brief? Create a mythical creature: From high fashion sirens to full character theatrical baddie, use your own style to create a mythical creature of your own imagination.
Week 2 winner is Lauren Scott!
"The silvered skin just oozes fishy fantasy. And I am obsessed with the overall look. The organic forms that move across the face give believability and add texture and depth. Your use of colour theory here just shows off your knowledge and craftmenship. Sensational!”
WEEK 3: BESTIES WEEK
17th - 24th July
This week it’s all about the bestie! Celebrate your mac bestie by creating an image that shows off why you just click! This could be between you and a colleague (or two or three) or it could be those products that just sing when they’re near each other. Think candy yum yum & everybody’s heroine. Whatever the perfect pairing, celebrate
it in style!
Week 3 winner is Mus Emin!
"What you created was one of the most incredible works of art me and Dominic Skinner have ever seen. The amount of work, skill, time, precision, effort and utter DEDICATION needs to recognised on a global scale. We loved the makeup you created and your overall concept of being immersed into the MAC world! Thankyou for this incredible piece of work, it’s destined for a museum!” - Carly Utting
WEEK 4: VIVA GLAM
24th - 31st July
Viva me – the lipstick for you! Create a viva glam campaign highlighting
the vg pillar and shade you resonate to the most -sexual equality, gender equality, racial equality or environmental equality. This could feature a TikTok-style video pitch or a mock digital billboard advertisement wearing the relevant viva glam lip product whilst keeping your campaign rooted in the viva glam mission.
Week 4 Winner is Kiana Humphreys with her ‘Tears of Equality’
"We loved how much thought you put into expressing WHY this particular VG Pillar of “Viva Equality” means so much to you and how you brought this to life with such a strong messaging hierarchy. You spotlighted a pillar that not everyone instantly thinks about when they think about Viva Glam." - Marc Sinclair
WEEK 5: TREND
31st July - 7th August
Step into the shoes of a mac creative director and bring your artistic vision to life! Your challenge is to conceptualise and create a campaign image that showcases your chosen trend from one of the six up-and-coming global MAC
trends. This is your opportunity to lead the creative vision—from mood and makeup to storytelling and execution.
Week 5 winner is Charlotte Henshaw
“Every single piece is perfection, the balance of the colours, the application, the shaping, it’s just a 10/10, incredible artistry and a very worthy winner! This absolutely could be a Trend campaign image for MAC!” – Ellie Simlett
